---
title: Our Journey to Novaura
description: Explore our journey to Novaura. Driven by our core values, we provide solutions, transparency, and caring collaboration for accessible healthcare in the heart of Texas.
image: https://novaurains.com/hubfs/3-1.png
---

[![Novaura](https://novaurains.com/hs-fs/hubfs/Novaura%20Logos/01819-Novaura-Logo-NoTag-CC.png?width=250&height=39&name=01819-Novaura-Logo-NoTag-CC.png "Novaura")](https://novaurains.com?hsLang=en)

- [Home](https://novaurains.com)
- Services 
    - [Benefits & HR](https://novaurains.com/services)
    - [Case Study: Increased participation by 30%](https://novaurains.com/case-study-rebuilding-trust-in-ancillary-benefits-novaura)
    - [Case Study: Avoiding 120% Rate Increase](https://novaurains.com/case-study-employer-saves-over-221000-in-benefits-spend-novaura)
- About 
    - [About us](https://novaurains.com/about-us)
    - [Our journey to Novaura](https://novaurains.com/our-journey-to-novaura)
- Resources 
    - [Blog](https://novaurains.com/blog)
    - [Guide: Self-funding 101](https://novaurains.com/self-funding-101-a-beginners-guide)
- [Contact](https://novaurains.com/contact)

[![](https://novaurains.com/hs-fs/hubfs/Novaura%20Logos/01819-Novaura-Logo-NoTag-CC.png?width=200&height=31&name=01819-Novaura-Logo-NoTag-CC.png)](https://novaurains.com?hsLang=en)

<https://novaurains.com/our-journey-to-novaura#growfast-header__mobile-nav__mmenu>

[![01819-Novaura-Logo-NoTag-CC](https://novaurains.com/hs-fs/hubfs/Novaura%20Logos/01819-Novaura-Logo-NoTag-CC.png?width=300&height=47&name=01819-Novaura-Logo-NoTag-CC.png "01819-Novaura-Logo-NoTag-CC")](https://novaurains.com?hsLang=en)

- [Home](https://novaurains.com)
- Services 
    - [Benefits & HR](https://novaurains.com/services)
    - [Case Study: Increased participation by 30%](https://novaurains.com/case-study-rebuilding-trust-in-ancillary-benefits-novaura)
    - [Case Study: Avoiding 120% Rate Increase](https://novaurains.com/case-study-employer-saves-over-221000-in-benefits-spend-novaura)
- About 
    - [About us](https://novaurains.com/about-us)
    - [Our journey to Novaura](https://novaurains.com/our-journey-to-novaura)
- Resources 
    - [Blog](https://novaurains.com/blog)
    - [Guide: Self-funding 101](https://novaurains.com/self-funding-101-a-beginners-guide)
- [Contact](https://novaurains.com/contact)

[![](https://novaurains.com/hs-fs/hubfs/Novaura%20Logos/01819-Novaura-Logo-NoTag-CC.png?width=200&height=31&name=01819-Novaura-Logo-NoTag-CC.png)](https://novaurains.com?hsLang=en)

<https://novaurains.com/our-journey-to-novaura#growfast-header__mobile-nav__mmenu>

- [Home](https://novaurains.com)
- Services 
    - [Benefits & HR](https://novaurains.com/services)
    - [Case Study: Increased participation by 30%](https://novaurains.com/case-study-rebuilding-trust-in-ancillary-benefits-novaura)
    - [Case Study: Avoiding 120% Rate Increase](https://novaurains.com/case-study-employer-saves-over-221000-in-benefits-spend-novaura)
- About 
    - [About us](https://novaurains.com/about-us)
    - [Our journey to Novaura](https://novaurains.com/our-journey-to-novaura)
- Resources 
    - [Blog](https://novaurains.com/blog)
    - [Guide: Self-funding 101](https://novaurains.com/self-funding-101-a-beginners-guide)
- [Contact](https://novaurains.com/contact)

# Our journey to Novaura

## THE STORY OF OUR BRAND CHANGE

## A new dawn in benefits management

At the heart of our transformation from Texas Benefit Alliance to Novaura is a core belief: health insurance should be a tool for accessible, affordable healthcare and a magnet for top talent. Rising premiums and out-of-pocket costs have become burdensome, leaving employers and employees navigating a system seemingly designed to work against them.

Our transformation to Novaura isn't just about a new name. It's a reflection of our dedication to tackling the complexities of benefits management head-on and changing how benefits management is approached. Our mission is clear—to introduce REAL solutions that serve both employers and employees by making healthcare costs manageable and balancing the scales of medical premium spending. We recognized the importance of changing our approach, not to maintain the current standard, but to redefine the standard—to ensure that every interaction with us is more than transactional. It's personal, meaningful, and partnership-driven.

## Our core values guiding our path forward

- ![A team discussing a project ](https://novaurains.com/hs-fs/hubfs/AdobeStock_757315991.jpeg?width=1500&height=1001&name=AdobeStock_757315991.jpeg)
  
  Integrity First
  
  
  
  Honesty and transparency are not optional for us at Novaura; they are essential. We commit to being genuine partners to our clients, ensuring that every decision is made with your best interest at heart.
- ![A business team consulting with each other](https://novaurains.com/hs-fs/hubfs/AdobeStock_661331012.jpeg?width=1500&height=1000&name=AdobeStock_661331012.jpeg)
  
  Consult Simply
  
  
  
  We believe in demystifying the complexities of health insurance. Novaura breaks down barriers to understanding, providing clear and concise advice that empowers you to make informed decisions.
- ![A collaborative business team](https://novaurains.com/hs-fs/hubfs/AdobeStock_737270739.jpeg?width=1500&height=1000&name=AdobeStock_737270739.jpeg)
  
  Partner for Strategy
  
  
  
  Our strategy is not just about offering advice but about understanding your unique challenges and goals. Novaura develops solutions that align with your vision for the future, ensuring that we're not just your benefits advisor but your ally in success.
- ![Collaborating construction workers hugging each other](https://novaurains.com/hs-fs/hubfs/AdobeStock_648232117.jpeg?width=1500&height=841&name=AdobeStock_648232117.jpeg)
  
  Caring Collaboration
  
  
  
  Teamwork is essential to Novaura. We join forces with you, sharing our expertise and resources to design solutions that resonate with your needs and your people. Our collaborative approach means we're in this together, every step of the way.

## EXPLORE OUR SERVICES

### Learn more about how we make a difference

[Our services](https://novaurains.com/services?hsLang=en)

![](https://novaurains.com/hubfs/Novaura%20Logos/01819-Novaura-Logo-NoTag-WH.png)

Novaura builds stronger businesses by giving you solutions that go above and beyond the usual numbers and quotes. With our solutions-based benefits approach, you'll be able to invest in your employees and meet everyone’s needs—and then some.

[Follow us on Facebook](https://www.facebook.com/NovauraIns/) [Follow us on LinkedIn](https://www.linkedin.com/company/novaura)

- RESOURCES: 
    - [Read the Blog](https://novaurains.com/blog)
    - [Effective Onboarding Checklist](https://novaurains.com/effective-onboarding-checklist)
    - [Guide: Self-Funding 101](https://novaurains.com/self-funding-101-a-beginners-guide)
    - [Case Study: Increased participation by 30%](https://novaurains.com/case-study-rebuilding-trust-in-ancillary-benefits-novaura)
    - [Case Study: Avoiding 120% rate increase](https://novaurains.com/case-study-employer-saves-over-221000-in-benefits-spend-novaura)

**GET IN TOUCH:**

###### Novaura 718 S. 17th St. Temple, TX 76504 Phone: (254) 791-8221

Copyright © 2025 Novaura

[Privacy Policy](https://novaurains.com/privacy-policy?hsLang=en)  | Designed by [Q4intelligence ](http://q4intel.com)

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